RNCP title
Designer – Perfumery and Cosmetics Manager qualification
The Designer – Perfumery and Cosmetics Manager qualification (Créateur – Manager en parfumerie et cosmétique) is registered in the French National Register of Professional Certifications (Répertoire National des Certifications Professionnelles – RNCP) under RNCP title n° 37850, level 7, published in the JO on 04/01/2019, France Compétences decision date: 19/07/2023, issued under the authority of Parfum enseignement and ADE Holding. This RNCP title is accessible by “VAE”, and by blocks of skills.
NSF codes :
- 112f: Biochemistry of food products; Biochemistry applied to industrial processes
- 222m: Chemical and related transformations
Career opportunities :
The Designer – Perfumery and Cosmetics Manager is a professional integrated into a private, industrial or commercial organization who masters the processes involved in creating a perfumed or cosmetic product.
They can thus assume the following positions in the perfume and cosmetics industry:
- Perfume and cosmetics creation: Junior perfumer / Trainee perfumer / Fragrance development manager / Scent designer / Creative fragrance manager, Perfume and cosmetics development project manager
- Production, quality control, regulations: Fragrance evaluator / Fragrance analyst / Perfume auditor, Production manager, Application laboratory technician, Sensory analysis manager, Quality manager / Quality control analyst, Regulation manager / Regulatory affairs engineer / Regulatory affairs assistant
- Production and raw materials sourcing: Raw materials sourcing manager, Raw materials quality control manager
Marketing and consumer research: Marketing manager / Product manager / Account manager / Marketing product manager, Marketing research manager, Surveys manager, Consumer research manager
Activities covered by the Designer – Perfumery and Cosmetics Manager certification :
- Development of olfactory sensitivity and creation of fragrance accords
- Transcription of sensory, olfactory, tactile and gustatory experiences
- Monitor trends and innovations in perfumery and cosmetics
- Interpretation of client specifications
- Creation of a perfume or cosmetic product
- Define the company’s sales strategy
- Team management
Optional :
- Product production organization
- Ensuring compliance with processes and quality standards
- Supervision of product sensory analysis
OR
- Conduct a marketing audit of a perfumery or cosmetics brand or product
- Drawing up and implementing a product marketing action plan
- Define communication and influence actions for the launch of a perfume or cosmetics product.
Certified qualifications :
- Classify raw materials according to the 7 olfactory families
- Exercise your sensory memory
- Create fragrance accords
- Qualify a fragrance’s sensory attributes
- Transcribe sensory experiences
- Develop innovative olfactory, tactile and gustatory experiences
- Establish a permanent watch on developments in the perfume and cosmetics industry and on emerging sensory trends
- Analyze customer expectations and competition
- Characterize customer demand
- Translate customer requests into olfactory, tactile or gustatory sensations
- Provide advice and suggestions to the customerSelect perfume or cosmetic product components
- Create the product formulation
- Demonstrate the relevance of the creation to the client during the customer presentation
- Measure the quantitative and qualitative impact of the project as a whole
- Build a business model by establishing revenue and expense assumptions, integrating different business scenarios, and assessing financing requirements, in order to determine market opportunity and financial feasibility.
- Design the company’s sales strategy
- Oversee sales policy for fragrances and cosmetics
- Build a multi-disciplinary team
- Explain the roles and missions of the multidisciplinary team
- Lead and support a team
- Evaluate employee performance
- Supporting teams’ skills development
Option 1:
- Identify technical and budgetary production constraints within specific specifications
- Identify reliable external service providers and suppliers
- Coordinate selected service providers/subcontractors
- Negotiate commercial contracts
- Test product formulation in the laboratory
- Check conformity of components and dosages
- Check product quality over time
- Develop product analysis protocols
- Supervise the analysis process
Option 2 :
- Audit existing marketing strategy and brand positioning
- Compare the results of this audit with the information obtained from the market watch.
- Develop a marketing strategy for the fragrance or cosmetics product
- Implement operational marketing actions
- Communicate to target audiences through channels of influence
- Manage internal/external communications service providers (advertising, digital, communications, media planning, press relations agencies).
Career opportunities
Perfumery: junior perfumer-analyst in fine perfumery or functional perfumery, regulatory manager, evaluation manager, sensory analysis manager.
Cosmetics: formulation-innovation manager, R&D project manager, coordinator: R&D/Marketing, R&D/Production, R&D/Evaluation, legislation manager, sensory analysis manager.
Disabilities
Educational and assessment methods can be adapted to compensate for disabilities, in compliance with the RNCP reference framework.
Some key indicators
- Rate of validation of the RNCP title in initial years 22/23 (no sandwich courses in these years): 100% success rate in Grasse and 97% success rate in Paris out of 100% of candidates presented for the title.
- School continuation rate (initial only – transfer from year N to N+1): 97% Paris and Grasse
- Validation rate from year N-1 to N (initial only): 100% Paris and Grasse
- Dropout rate class of 2023: 0% to date
- Apprenticeship termination rate class of 2023: 0% (January 2024)
- Termination rate for professionalization contracts class of 2023: 0% (January 2024)
- Recommendation rate: 84% (2022 survey – M2 Paris & Grasse)
- Satisfaction rates: currently being calculated (survey closed in January 2024), to be published in our 2023 Quality Report (downloadable from February 24)
- Overall integration rate at 6 months (class of 2021): 100%.
- Rate of entry into target profession at 6 months (class of 2021): 100%.
- Rate of entry into the target profession after 2 years (class of 2021): 93%.
Since our program has been open to work-study schemes since the start of the 23/24 academic year, we will be able to provide you with the graduation, drop-out, contract rupture and professional integration rates following the graduation of the first class of work-study students. These figures will be available from January 2025.
CFA AD Education is not subject to publication on Inserjeunes. CFA AD Education is not subject to Value Added Tax.
For more information on the CFA AD Education website, click here.
Marketing and Communication Strategy Manager
The Marketing and Communication Strategy Manager qualification (Manager des stratégies marketing et communication) is registered in the French National Register of Professional Certifications (Répertoire National des Certifications Professionnelles – RNCP) as RNCP n° 38504, level 7, published in the JO on 21/12/2023, awarded under the authority of Mediaschool Paris – Mediaschool Paris CFA and Mediaschool Group. This RNCP title is accessible by “VAE”, and by blocks of skills.
NSF codes :
- 312 : Sales and marketing
- 320 : Multi-skilled communication and information specialists
Career opportunities:
The three blocks of common skills enable access to key positions in marketing and communications management:
- At the start of a career, communications and/or marketing manager, communications and/or marketing project manager.
- After 2 to 3 years’ experience, communications and/or marketing consultant, communications and/or marketing manager, communications and/or marketing manager.
- After 5 or even 10 years’ experience, communications and/or marketing director.
Each of the optional blocks provides access to specific marketing and communications management jobs requiring particular skills:
- Building brand awareness and influence: at the start of your career, press attaché, press relations officer, public relations officer, events project manager, community manager; from 3 to 5 years’ experience, press relations/public relations manager, PR and influence manager, social media manager; beyond that, press relations/public relations director.
- Digital strategy and innovation: at the start of a career, digital communications and/or marketing manager, SEO manager, traffic manager, digital project manager, CRM project manager, SEO/SEA project manager; after 3 to 5 years’ experience, digital marketing manager, webmarketing manager, digital communications and/or marketing manager, digital project director; beyond that, digital communications/marketing director.
- Content creation strategy: at the start of a career, designer, copywriter, copywriter, designer, graphic artist, content manager and content manager (or content production manager); after 3 to 5 years’ experience, brand content manager, brand manager, creative director and art director.
Skills targeted by the certification Marketing and Communication Strategy Manager :
Whatever their job, company or working conditions, Marketing and Communication Strategy Managers are primarily involved in the following activities:
- Managing a strategic watch on the brand’s environment
- Conducting data-driven marketing research on the brand’s target market and audience
- Carrying out a marketing diagnosis of the brand
- Define the brand’s strategic marketing and communications orientations
- Evaluate and define the conditions for deploying the brand’s strategic marketing-communication orientations
- Supervision of the implementation of actions in line with the responsible marketing communication strategy
- Management of internal and external stakeholders involved in the deployment of the responsible marketing communication strategy.
- Ongoing assessment of the results of the deployment of the marketing-communications strategy, and decisions to reorient or adjust the strategy in order to achieve the defined objectives.
Depending on their job, they may also be involved in one of the following activities:
- Maintaining brand awareness by implementing a strategy of influence and reputation management
- Driving innovation and digital transformation in brand communications
- Developing the brand’s creative strategy in original, innovative media and content
Certified skills :
The following skills are all certified:
- Organize a strategic watch system on the brand’s environment, to obtain information on developments in technology, regulations, socio-behavioral trends and communication practices.
- Evaluate the impact of trends identified in the brand’s environment, in order to qualify their potential as opportunities or risks, and determine how the brand should take them into account in its positioning, product/service offering and communications strategy.
- Manage qualitative and quantitative studies involving the use of massive internal or external data, by defining their purpose, scope, methodological framework and objectives, in order to provide the reliable and objective analysis required for the brand’s strategic decision-making.
- Interpret the results of the studies produced, using appropriate methods, matrices and analysis models, in order to recommend guidelines for developing and/or improving the brand’s marketing strategy with regard to its market and the evolving expectations and aspirations of its target audience, including ethical, societal and environmental dimensions.
- Analyze the brand’s positioning and identity, using an investigative method combining documentary materials, interviews, workshops or direct observations, and engaging in a collaborative process involving its internal stakeholders, in order to identify its distinctive features.
- Clarify the brand’s positioning and value proposition, including its ethical, societal and environmental commitments, by defining its distinctive features and competitive advantages in relation to its product/service offering and target audience, in order to draw up the brand platform constituting the frame of reference for its marketing and communications strategy.
- Set the qualitative and quantitative objectives assigned to the marketing and communications strategy (awareness, lead generation, sales, etc.), specifying their nature and taking into account the company’s development projects and the opportunities offered by its market, so as to have specific, measurable, realistic, relevant and time-limited benchmarks to frame its management and evaluation.
- Determine the brand’s core and secondary targets, by characterizing them according to descriptive, socio-behavioral, intentional and affinity criteria, and by establishing the segmentation of its market, in order to define an adapted – even personalized – approach for each of them.
- Define the communications focus(s) that express the brand’s value proposition and CSR commitments, ensuring that they are adapted to the target audience and its expectations and aspirations, in order to encourage buy-in and commitment.
- Choose the channels, methods of communication and associated tools according to an omnichannel approach favoring the exploitation of new technologies, based on analysis and consideration of the target audience’s uses and points of contact with the brand, in order to efficiently reach its target audience.
- Evaluate the appropriateness and relevance of actions in line with the marketing communication strategy, by estimating their ROI and taking into account the objectives pursued, in order to determine which ones to choose.
- Draw up a financial projection of the marketing communication strategy to be implemented, estimating the overall cost of the various associated actions, in order to negotiate with management the allocation of sufficient resources for its implementation.
- Draw up or validate reference documents – specifications, briefs, etc. – for the implementation of actions in line with the marketing communications strategy, ensuring their formal quality as well as the inclusion of social (inclusion, working conditions, etc.) and environmental criteria, in order to deploy multi-format media and messages consistent with the brand’s positioning and CSR commitments.
- Organize the overall implementation of actions that reflect the marketing communication strategy, by determining the project management methods to be used, ensuring the consistency of their implementation schedule, and defining the tools for their planning, monitoring and evaluation, in order to control their deployment and minimize the risks of non-compliance with cost, quality, deadline and CSR criteria.
- Set up in-house teams involved in carrying out actions in line with the marketing and communications strategy, ensuring that they are appropriately sized to meet the needs of each project, and that the conditions for the inclusion of disabled employees are met, so as to ensure that the necessary human resources are available to carry them out.
- Lead the ecosystem of stakeholders involved in the implementation of marketing communication initiatives, by implementing a collaborative management style that fosters innovation and contributes to the expression of individual talents and the emergence of collective intelligence, in order to foster the agility and responsiveness necessary for the success of the initiatives undertaken.
- Manage the portfolio of service providers and suppliers involved in communication initiatives, ensuring that their practices are in line with the brand’s CSR commitments, and maintaining long-term, balanced relationships with them to guarantee the consistency of the strategy deployed in terms of social and environmental values.
- Organize the measurement of the impact of the company’s marketing communication strategy, by determining the data, criteria and key performance indicators that enable its scope to be measured (rate of engagement, ROI, etc.), as well as the associated digital tools, in order to assess its effectiveness on an ongoing basis and provide objective analytical elements for optimization.
- Interpret the metrics reporting the results of the company’s marketing communication strategy, using digitized analysis and visualization tools, in order to verify the achievement of defined objectives or measure deviations and, if necessary, decide on corrective measures to be implemented.
The following qualifications are certified if the chosen optional block is successfully passed:
- Manage relations with the press, the media and the brand’s institutional partners, by maintaining a network of opportunities and facilitators, in order to promote the brand’s voice and representation to its target audience.
- Activate the brand’s levers of influence in the media, social networks and as part of events and public relations operations, by associating with it opinion multipliers corresponding to its image and values, in compliance with ethical rules of transparency and public protection, in order to promote its products or services responsibly.
- Ensure proactive management of the brand’s image and public awareness, by monitoring the noise generated by its reputation, particularly in social media, and spotting any weak signals of irritation or risk, in order to maintain its aura and, if necessary, limit the negative effects of any crisis through early and appropriate treatment.
The following qualifications are certified if the chosen optional block is successfully passed:
- Identify disruptive and innovative factors, mainly linked to digital technologies and the emerging business models associated with them, based on forward-looking intelligence, in order to define an innovation strategy that will drive development for the brand and optimize its visibility and positioning within its ecosystem.
- Determine the innovations to be implemented in the brand’s marketing and communication strategy and its associated tools, establishing their development process with the company’s various departments and identifying the risk factors to be anticipated (cybersecurity, regulatory obligations, CSR dimension…), in order to implement them safely and ethically.
- Define the support strategies to be implemented for internal players, choosing the best ways to involve them and overcome any resistance they may encounter, in order to optimize the implementation of innovation and drive change.
The following qualifications are certified if the chosen optional block is successfully passed:
- Define the brand’s content-generating axes, translating the expression of its value proposition and message into creative concepts that take into account the characteristics, needs and aspirations of its target audience, in order to channel the work of the creative teams.
- Generate original and innovative ideas for brand content and new formats, ensuring that the creative teams’ proposals match the brand’s identity, the target audience’s expectations and the channels and media used, in order to capture the attention of and engage the target audience.
- Bring the ideas generated to life in the brand’s various communication channels and media, deploying narrative and design techniques favoring interactivity and fostering the success and lasting imprint of the user experience, in order to generate commitment and buy-in from the target audience.
Disabilities
Teaching and assessment methods can be adapted to compensate for disabilities, in line with the RNCP reference framework.
FESAPCA
The Master’s degree in Chemistry and Life Sciences (Master Chimie et sciences du vivant) is registered in the French National Register of Professional Certifications (Répertoire National des Certifications Professionnelles – RNCP) under the title RNCP n° 34110, level 7 (decree of 07/15/2020), issued under the authority of the University of Versailles St Quentin en Yvelines.
The procedures for acquiring certification by capitalizing on blocks of skills and/or by equivalence are defined by each accredited certifier, which implements the systems it deems appropriate. These procedures can be modulated according to the pathway to certification: apprenticeship, initial training, VAE, professional development.
The FESAPCA professional master’s degree is designed to train company executives with a high level of scientific training, particularly in chemical analysis, and solid skills in formulation, legislation and sensory analysis, complemented by the ability to take responsibility and make decisions. Graduates will thus be operational in R&D laboratories, analysis and quality control laboratories, sensory evaluation laboratories, as well as in design and new project management teams.
Specific aspects of the program:
This program is offered in partnership with the École Supérieure du Parfum & de la Cosmétique and the CFA AD apprentice training center. Scientific courses are taught by the UVSQ, while professional courses are taught by the École Supérieure du Parfum & de la Cosmétique.
Follow-up of apprentices is carried out by the CFA AD in collaboration with the École Supérieure du Parfum & de la Cosmétique.
NSF codes :
- 222: Processing of chemicals and related processes (including pharmaceuticals)
- 116 : Chemistry
- 112 : Chemistry-biology, biochemistry
Career opportunities :
- Perfumery: junior perfumer-analyst in fine perfumery or functional perfumery, regulatory manager, evaluation manager, sensory analysis manager.
- Cosmetics: formulation-innovation manager, R&D project manager, coordinator: R&D/Marketing, R&D/Production, R&D/Evaluation, legislation manager, sensory analysis manager.
- Food flavorings: flavorist, R&D project manager, sensory analysis manager, analytical control manager, food product application manager, legislation manager.
Targeted skills:
- Design and development of chemical tools (probes, contrast agents, modified biomolecules, vectorization agents, bioconjugates, etc.) at the interface between chemistry and biology.
- Design and finalization of new molecules and synthesis methodologies with a view to innovation and commercial development.
- Participation in the valorization and implementation of research results
- Organization, optimization and supervision of manufacturing resources and processes, with a view to producing goods or products in compliance with safety, environmental, quality, cost, deadline and quantity requirements.
- Contribution to the development, organization and supervision of measurement activities and structural and separative analyses (biological, chemical or physical analysis of materials or products).
- Operate according to control protocols and health, safety and environmental regulations.
- Involvement in team projects at the interface between chemistry and biology
- Follow-up and management of a pre-established and validated budget
Certified skills:
- Define and implement a synthesis plan to obtain complex molecules
- Design molecular tools to study biological mechanisms
- Determine the molecular structure of a synthetic or biological compound
- Master several high-performance separative techniques
- Master the appropriate techniques applicable to chemistry and biology in order to establish a suitable experimental strategy taking into account the constraints of the models studied
- Interpret results from advanced use of Nuclear Magnetic Resonance (NMR), mass spectrometry, atomic and vibrational spectroscopy, chromatography and analytical electrochemistry.
- Identify digital uses and the impact of their evolution on the field(s) concerned by the mention
- Make autonomous use of advanced digital tools for one or more professions or research sectors in the field
- Mobilize highly specialized knowledge, some of which is at the forefront of knowledge in a field of work or study, as a basis for original thinking
- Develop a critical awareness of knowledge in a field and/or at the interface of several fields
- Solve problems to develop new knowledge and procedures, and integrate knowledge from different fields
- Make innovative contributions in the context of high-level exchanges, and in international contexts
- Conduct a reflective and distanced analysis, taking into account the issues, problems and complexity of a request or situation, in order to propose adapted and/or innovative solutions in line with regulatory developments.
- Identify, select and critically analyze a variety of specialized resources to document a subject, and synthesize these data for further use.
- Communicate for training or knowledge transfer purposes, orally and in writing, in French and at least one foreign language
- Manage complex, unpredictable professional or study contexts requiring new strategic approaches
- Take responsibility for contributing to professional knowledge and practices and/or reviewing a team’s strategic performance
- Manage a project (design, steering, team coordination, implementation and management, evaluation, dissemination) that can mobilize multidisciplinary skills within a collaborative framework
- Analyze one’s actions in a professional situation, and evaluate oneself to improve one’s practice as part of a quality approach
- Respect the principles of ethics, deontology and environmental responsibility
Disabilities
Teaching and assessment methods can be adapted to compensate for disabilities, in line with the RNCP reference framework.
Indicators
For the FESAPCA Master in apprenticeship, we will be able to inform you of the rates of examination and certification, drop-out, contract break and professional integration over the entire Master cycle (M1 & M2) after graduation of the first class of learners. These figures will be available from January 2025.
To date, the results indicators we can communicate are those of the Master 1 in apprenticeship for promotion 2022_2023 (survey carried out in 2023):
• Number of students: 56
• Master 1 pass rate: 100%
• Upper year pass rate: 100%
• Drop-out rate: 0%
• Apprenticeship contract termination rate: 2.22%
For more information on the UVSQ figures, click here
The CFA AD Education is not subject to a publication on Inserjeunes. The CFA AD Education is not subject to the calculation of Value Added.
More information on the CFA AD Education website click here.
Qualiopi
The quality certification was issued under the following category: TRAINING ACTIONS, ACTIONS TO VALIDATE ACQUIRED EXPERIENCE
You are an international partner, a certification and/or degree equivalency control organization?
For any verification or additional information on the various institutions of the AD France network, please send your requests to the following address: international-accreditation@ad-education.com
You will be directly in contact with our national team who will respond to your request.-