Overview
Thanks to its hybrid format (in-person and e-learning), this work-study Mastère is accessible throughout France.
Its objective is to train future marketing managers, product managers, brand managers, market research analysts, or consultants specialized in the beauty industry.
Find more details here.
A 2-Year Program
Year 1
This blended learning program aims to train future marketing managers, product managers, brand managers, market research analysts, or consultants specialized in the beauty industry.
It is primarily designed for students from business, marketing, or communication schools who wish to develop industry-specific skills. Upon completion, graduates will be able to:
- Monitor the market to understand products and identify trends and industry developments,
- Define the marketing and communication strategy for a perfume or cosmetics brand,
- Implement an olfactory marketing and sensory analysis strategy.
This program is delivered through blended learning, combining two learning methods: online learning (e-learning) and in-person classes.
This hybrid approach optimizes learning efficiency while reducing on-site attendance costs. Theoretical courses are provided online, while practical and hands-on experiences take place during intensive weeks at the school, close to olfaction, creation, and formulation laboratories or with professional partners.
This work-study program runs for two years, with the following schedule:
1 day at school / 4 days in a company / 5 intensive weeks at school.
| Program | 450 Hours |
| Core Courses |
| History of perfume & cosmetics |
| Economy of the beauty industry |
| Professional Training |
| Luxury brand strategy |
| Luxury consumer behavior |
| International marketing in luxury |
| Communication in luxury |
| Brand content |
| Cross-cultural management |
| Social media |
| Sciences |
| Market monitoring & diagnosis |
| Perfume & cosmetic product development |
| Olfactive workshop |
| Skincare workshop |
The “Manager of Marketing and Communication Strategies” title (Manager des stratégies marketing et communication) is registered with the Répertoire National des Certifications Professionnelles (RNCP) under RNCP No. 38504 (Level 7), published in the Official Journal on December 21, 2023. It is issued by Mediaschool Paris – Mediaschool Paris CFA and Mediaschool Group.
This RNCP title is also accessible via:
• VAE (Validation of Acquired Experience)
• Competency-based modules
The certification is awarded upon successful validation of four competency blocks.
This program is designed for immediate professional integration after Year 2. Therefore, no further studies are offered within the school.
To follow the program, students should have access to a computer.
All classrooms are equipped with WiFi connectivity.
Our programs are accessible to individuals with disabilities.
Year 2
This blended learning program aims to train future marketing managers, product managers, brand managers, market research analysts, or consultants specialized in the beauty industry.
It is primarily designed for students from business, marketing, or communication schools who wish to develop industry-specific skills. Upon completion, graduates will be able to:
- Monitor the market to understand products and identify trends and industry developments,
- Define the marketing and communication strategy for a perfume or cosmetics brand,
- Implement an olfactory marketing and sensory analysis strategy.
This program is delivered through blended learning, combining two learning methods: online learning (e-learning) and in-person classes.
This hybrid approach optimizes learning efficiency while reducing on-site attendance costs. Theoretical courses are provided online, while practical and hands-on experiences take place during intensive weeks at the school, close to olfaction, creation, and formulation laboratories or with professional partners.
This work-study program runs for two years, with the following schedule:
1 day at school / 4 days in a company / 5 intensive weeks at school.
| Programme | 450 Heures |
| Cours fondamentaux |
| Digital strategy & influence marketing |
| Distribution & retail in the perfume & cosmetic industries |
| Professionnalisation |
| E-merchandising & visual merchandising |
| Market research |
| CSR in the perfume and cosmetic industries |
| Cosmetics customer experience |
| Olfactive marketing |
| Packaging design |
| Skincare workshop 2 |
| Olfactive workshop 2 |
| SCIENCES |
| Skincare workshop 2 |
| Olfactive workshop 2 |
The “Manager of Marketing and Communication Strategies” title (Manager des stratégies marketing et communication) is registered with the Répertoire National des Certifications Professionnelles (RNCP) under RNCP No. 38504 (Level 7), published in the Official Journal on December 21, 2023. It is issued by Mediaschool Paris – Mediaschool Paris CFA and Mediaschool Group.
This RNCP title is also accessible via:
• VAE (Validation of Acquired Experience)
• Competency-based modules
The certification is awarded upon successful validation of four competency blocks.
This program is designed for immediate professional integration after Year 2. Therefore, no further studies are offered within the school.
To follow the program, students should have access to a computer.
All classrooms are equipped with WiFi connectivity.
Our programs are accessible to individuals with disabilities.
Admission Requirements
Is this training
made for you?
| Degree Requirement | Language Requirement | |
| Year 1 | Bachelor’s degree (Bac+3) or RNCP Level 6 diploma in business, marketing, or communication | Strong written & spoken English skills |
| Year 2 | Master’s degree (Bac+4) or equivalent RNCP Level 7 diploma in business, marketing, or communication | Strong written & spoken English skills |
For our Apprenticeship Master’s degree in Perfume & Cosmetics Marketing, we will be able to provide you with the graduation, drop-out, breach of contract and professional integration rates for the first class of apprentices. These figures will be available from January 2026 for the first year, which begins in October 2024:
- Apprenticeship: graduation rates, drop-out rates, breach of contract rates, and professional integration rates.
- Continuing education: graduation, drop-out, breach of contract and professional integration rates
- Initial training: graduation rates, drop-out rates and professional integration rates
For more information on indicators related to certification, click here!
Tuition Fees – Paris & Grasse (2025-2026)
| One Payment | Three Payments | Six Payments | |
| Year 1 | €10,000 | – | – |
| Year 2 | €10,000 | – | – |
Career Opportunities
A program that opens many doors!
Whether managing a luxury perfume house or starting your own business, the Creation & Management program unlocks numerous exciting career opportunities.
Documentation
Your request
You can receive our brochure by providing your personal information, including your academic background and availability.